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Pharma Blog Watch

Growing Skepticism in a Shrinking Pharma World (World of DTC Marketing blog)
“According to the LA Times ‘almost a quarter of prescription medications approved for patients in Canada over a 16-year period went on to be pulled from the market or to require a strongly worded safety warning to patients, a new study says,’” blogger Rich Meyer writes. While consumers seem to be becoming more skeptical of approved drugs, many healthcare marketers “should understand that consumers are making choices on medications based on what they read online,” Meyer adds.