www.fdanews.com/articles/149701-pharma-blog-watch
Pharma Blog Watch
September 25, 2012
Doctors: Don’t Talk About Trials, Talk About Outcomes (World of DTC Marketing blog)
“Trust is hard to win back once it has been broken,” blogger Rich Meyer writes. Prominent medical journals have made major efforts in recent years to provide conflict-of-interest information for published studies, “but considerable skepticism remains on the part of clinicians regarding potential bias,” Meyer adds. Physicians are getting pressure to prescribe lower-cost generic medications in order to help keep costs low, “but what physicians really want to better understand is how your product can result in better patient outcomes, including better compliance,” Meyer writes.
“Trust is hard to win back once it has been broken,” blogger Rich Meyer writes. Prominent medical journals have made major efforts in recent years to provide conflict-of-interest information for published studies, “but considerable skepticism remains on the part of clinicians regarding potential bias,” Meyer adds. Physicians are getting pressure to prescribe lower-cost generic medications in order to help keep costs low, “but what physicians really want to better understand is how your product can result in better patient outcomes, including better compliance,” Meyer writes.