www.fdanews.com/articles/150020-pharma-blog-watch
Pharma Blog Watch
October 5, 2012
Biopharma Industry Needs Talent (World of DTC Marketing blog)
“Over the past three to four years, the pharma industry has seen a huge loss of talented marketing people,” blogger Rich Meyer writes. Some due to layoffs, others simply gave up. “If the pharma/biotech industries view marketing as an essential to their success, then they have to ante up by recruiting and paying for talented marketers,” Meyer writes. As the housing market grows stronger, the hiring market will go “from a buyer’s market to a seller’s market and a lot of good talented and passionate people don’t want to work where they have to deal with tons of meetings to get even simple things done.”
“Over the past three to four years, the pharma industry has seen a huge loss of talented marketing people,” blogger Rich Meyer writes. Some due to layoffs, others simply gave up. “If the pharma/biotech industries view marketing as an essential to their success, then they have to ante up by recruiting and paying for talented marketers,” Meyer writes. As the housing market grows stronger, the hiring market will go “from a buyer’s market to a seller’s market and a lot of good talented and passionate people don’t want to work where they have to deal with tons of meetings to get even simple things done.”