www.fdanews.com/articles/150589-pharma-blog-watch
Pharma Blog Watch
October 30, 2012
Financing the Digital Agenda (World of DTC Marketing Blog)
The median budget allocation to digital pharma marketing in 2012 is 15 percent of a total marketing budget; with 20 percent (median) expected in 2013, blogger Rich Meyer writes. The biggest budget increase is expected for content for tablets, content for smartphones, and social media initiatives for consumers, he adds. “With the rapidly changing and evolving digital media landscape it’s easy to understand why so many brands are shifting more budget dollars into digital marketing but is pharma just throwing money against the fan here?”
The median budget allocation to digital pharma marketing in 2012 is 15 percent of a total marketing budget; with 20 percent (median) expected in 2013, blogger Rich Meyer writes. The biggest budget increase is expected for content for tablets, content for smartphones, and social media initiatives for consumers, he adds. “With the rapidly changing and evolving digital media landscape it’s easy to understand why so many brands are shifting more budget dollars into digital marketing but is pharma just throwing money against the fan here?”