www.fdanews.com/articles/150647-pharma-blog-watch
Pharma Blog Watch
November 1, 2012
A New Era for DTC Marketing (World of DTC Marketing Blog)
Generic drugs have surged — a near 20 point increase among all written prescriptions — now accounting for 80 percent of all written prescriptions, according to the 2012 Rodale DTC Study. Some key findings in the study show consumers are actively seeking to reduce medical costs and are open to switching to generics once available. Additionally, more consumers are engaging in social media trying to find out what others “like me” are thinking. “There are a lot of challenges facing [pharma] DTC marketers, “blogger Rich Meyer writes.
Generic drugs have surged — a near 20 point increase among all written prescriptions — now accounting for 80 percent of all written prescriptions, according to the 2012 Rodale DTC Study. Some key findings in the study show consumers are actively seeking to reduce medical costs and are open to switching to generics once available. Additionally, more consumers are engaging in social media trying to find out what others “like me” are thinking. “There are a lot of challenges facing [pharma] DTC marketers, “blogger Rich Meyer writes.