www.fdanews.com/articles/150928-pharma-blog-watch
Pharma Blog Watch
November 9, 2012
Branding Your Pharma (World of DTC Marketing Blog)
“Branded pharmaceutical sites have consistently produced the highest lifts in generating conversions, so a significant focus for marketers now lies in understanding what drives patients and prospects to their branded sites,” blogger Rich Meyer writes. Existing patients of a pharmaceutical brand who visited the brand site increased their refill rate by 14.7 percentage points compared to the control group, according to a recent report from Comscore. “In other words, it’s time for pharma to get really serious about their branded websites,” Meyer adds.
“Branded pharmaceutical sites have consistently produced the highest lifts in generating conversions, so a significant focus for marketers now lies in understanding what drives patients and prospects to their branded sites,” blogger Rich Meyer writes. Existing patients of a pharmaceutical brand who visited the brand site increased their refill rate by 14.7 percentage points compared to the control group, according to a recent report from Comscore. “In other words, it’s time for pharma to get really serious about their branded websites,” Meyer adds.