Design: Birth Control Makeover: Will It Be Spongeworthy?

The idea: The Today Sponge contraceptive is ripe for reintroduction, per Synova Healthcare of Media, Pa. After all, women aged 21 were only nine when Seinfeld made the product famous. In the episode, Elaine guarded her dwindling supply of the items, refusing to sleep with men she believed weren't "spongeworthy." With its new attitude and packaging, Synova thinks the Sponge can regain its former glory as the top-seller among female nonpill contraceptives.
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