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FDAnews Drug Daily Bulletin
June 21, 2012 | Vol. 9 No. 122
TGA Seeks Greater Control of Online Ads, Proposes ‘One-Stop’ Complaint Mailbox
Citing a spike in internet advertising of drugs and medical devices, Australia’s Therapeutic Goods Administration (TGA) is proposing adding online promotions to its definition of mainstream media ads that require prior approval. The agency acknowledged, however, that the costs of preapproving all internet ads could be considerable for regulators and manufacturers and said this should be weighed in deciding how to implement such a policy. Pay television would also be considered mainstream media, according to a TGA report, “Advertising regulatory framework — options for reform.”
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