FDAnews Drug Daily Bulletin
July 18, 2012 | Vol. 9 No. 140
Pharma Blog Watch
Change Begins at the Top (World of DTC Marketing blog)
“Every CEO should be telling their organization that decisions should be made like ‘our customers and patients are right there with us in the room,’” blogger and patient-first supporter Rich Meyer writes. Industry superstars have quit or been given the pink slip in recent years due to a lack of support from senior management and industry executives. “CEOs need to build up the morale of the rank and file who have seen a lot of colleagues lose their jobs over the last couple of years.”
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