FDAnews Drug Daily Bulletin

Pharma Needs Digital Expertise in House — Now (World of DTC Marketing blog)
“Digital marketing is changing so fast that you could spend eight hours a day surfing the web just to try and keep up to date on what’s happening and why,” blogger Rich Meyer writes. Pharma marketers need to transcend from working with IT to ensure pharma is “ready to leverage the transformation from push marketing to conversational and pull marketing,” Meyer adds.