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Devices & Diagnostics Letter
Oct. 8, 2012 | Vol. 39 No. 40
Tighter Reimbursement Environment May Demand New Promo Strategies
BOSTON — Devicemakers need to make a more compelling value argument to the public if they want to secure favorable payment policy for innovative products, industry leaders said during “CEOs Unplugged” sessions at last week’s AdvaMed 2012 conference.
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