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Industry Under Fire: Managing Crisis Communications

$249.00
October 2005
1-932074-96-1
88
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Written specifically for drug and device companies, this management report brings you expert guidance on how to prepare a communication plan and manage publicity crises quickly and effectively. Learn how to respond to negative publicity in time to make a difference and save your company.

You'll discover:

  • How to apply lessons learned from today's toughest communications crises
  • The importance of being prepared
  • How to identify and prevent a crisis waiting to happen
  • Best practices for protecting company credibility
  • How to build a strong crisis team
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