Advertising Medical Products - Webinar CD/Transcript

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Advertising Medical Products: Real-Life Scenarios that Illustrate What You Can and Cannot Say

Some drug and device TV ads earn fortunes. Others cost fortunes — in judgments, penalties and legal fees, hassles and wasted time, and lost reputation.

Here’s how to tell one from the other.

Over 20+ years of defending false-advertising clients, August T. Horvath Esq. has built a list of TV-ad no-nos. Now, he’s ready to share it ... with you.

Despite best efforts, an alarmingly high percentage of TV viewers will come away with a false impression of what your ads claim. Often these false impressions overstate efficacy and miss or understate side effects. But false impressions can lead to real lawsuits.

This presentation goes beyond regulatory and legal responsibility, with real-life scenarios of advertising gone awry. Mr. Horvath will demonstrate:

  • How misleading impressions occur, including why viewers misinterpret efficacy claims
  • How to list side effects to avoid misinterpretation
  • How to head off FDA or FTC actions against alleged unsubstantiated medical and comparison claims
  • Proven techniques for substantiating claims
  • And much more!

Don’t risk false-claim actions that could cost millions, let alone your reputation.

  • Corporate counsel
  • Outside counsel
  • Marketing/Advertising
  • Regulatory Affairs
  • Commercial Operations
  • Medical Affairs

August T. Horvath Esq., an antitrust partner at Kelley Drye, has 20 years’ experience defending drug and device makers against false-advertising claims. His work has taken him to the courts, the Federal Trade Commission (FTC) and other state and federal agencies, as well as the Council of Better Business Bureaus and other interested parties. Clients say they value his ability to apply complex law to everyday scenarios, as well as to formulate logical arguments based upon objective facts and sound legal theory.