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Industry Under Fire: Managing Crisis Communications

Published: October 2005 |  Pages: 88 |  Price:  $249  | ISBN:  1-932074-96-1  | Table of Contents

Written specifically for drug and device companies, this management report brings you expert guidance on how to prepare a communication plan and manage publicity crises quickly and effectively. Learn how to respond to negative publicity in time to make a difference and save your company.

You'll discover:

  • How to apply lessons learned from today's toughest communications crises
  • The importance of being prepared
  • How to identify and prevent a crisis waiting to happen
  • Best practices for protecting company credibility
  • How to build a strong crisis team
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Print Version

PDF Version
ISBN: 1-932074-96-1 ISBN: 1-932074-53-8
PDF will be available to download after your purchase is complete.