Building a World-Class Advertising and Promotion Review Program


8:30 a.m. – 9:00 a.m.

Continental Breakfast

9:00 a.m. – 9:45 a.m.

Search Engine Marketing & Google’s Latest Updates

  • Key considerations for developing compliant search engine marketing ads, including Google’s latest changes

9:45 a.m. – 11:15 a.m.

Social Media Guidances

  • A review of the three social media guidances released in 2014
  • Postmarketing Submissions (2253 Filing)
  • Presenting Risk Information in Space-Limited Contexts
  • Correcting Misinformation on Third-party Sites

11:15 a.m. – 11:30 a.m.


11:30 a.m. – 12:15 p.m.

Other Considerations

  • A review of the PhRMA & AdvaMed codes on DTC & HCP Interactions Discussion of the Sunshine Act and reporting requirements

12:15 p.m. – 1:15 p.m.


1:15 p.m. – 3:15 p.m.

Promotional Review Board Practicum

  • Workshop participants will apply the lessons from the earlier part of the workshop to specific product promotions. They will work in teams to evaluate specific promotional tactics, determine what (if any) parts of the promotion are problematic, and how to provide direction to a brand marketer to make the promotions compliant.

3:15 p.m. – 3:30 p.m.


3:30 p.m. – 4:00 p.m.

The Promotional Review Process

  • An overview of a the standard promotional review process
  • Essential traits for any effective process
  • Key decisions in establishing or improving performance Effective use of metrics for evaluating performance

4:00 p.m. – 4:30 p.m.

Continuing Regulatory Intelligence

  • Ad/promo is an area of ongoing developments. This session looks at some of the key resources to stay on top of the latest updates.

4:30 p.m.

Wrap-up and Adjourn Workshop



Day 1 | Day 2

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