Home » Lunesta in Play, McCann Defends
Lunesta in Play, McCann Defends
Sepracor is reviewing U.S. creative duties on its Lunesta sleep aid and incumbent McCann HumanCare is believed to be defending, sources said. Major media spending on the brand exceeded $330 million last year and totaled nearly $250 million in the first nine months of 2007, according to Nielsen Monitor-Plus.
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