FDAnews Drug Daily Bulletin

Pharma Blog Watch

Dec. 16, 2011
Keeping Up In the Modern World (World of DTC Marketing Blog)
Blogger Richard Meyer offers some tips to the IT and marketing staff at pharma companies to keep up to speed with changes on the internet. “The internet is moving at light speed but a lot of IT organizations move at a turtle’s pace compared to what’s happening with technology,” he writes. Being compatible with the most current technology and web browsers are his top recommendations, as well as keeping things simple. “Finally, make sure that you test and validate your site for every change you make,” he writes. This means testing that all your links work.”