FDAnews Drug Daily Bulletin

Pharma Blog Watch

Aug. 6, 2012
The Wrong Rewards for Drug Compliance (World of DTC Marketing blog)
“Drug compliance in this country is a very serious problem,” blogger Rich Meyer writes. The Center for Health Policy estimates the annual healthcare costs associated to non-compliance range into $45 billion. “There are a lot of reasons for non-compliance but offering patients a mobile that rewards them for compliance is not the answer,” Meyer writes. Mango Health is a startup that’s adapting some of the triggers and rewards from the social gaming industry to the complex world of healthcare. Mango is introduced an app into beta that helps patients stay on track with their prescription medications and supplements.