FDAnews Drug Daily Bulletin

Pharma Blog Watch

Aug. 21, 2012
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Time for Pharma to Get Serious About Adherence (World of DTC Marketing Blog)
Average medical compliance rates in developed countries are hovering around 50 percent, blogger Rich Meyer writes. “Patients who adhere to their medication regimens enjoy better health outcomes and make less use of urgent care and inpatient hospital services compared to patients with similar medical conditions who are not adherent,” he writes. With so many drugs coming off patent, this is a prime opportunity for drugmakers to hit a sagging market and get more people on a regulated pharma schedule.