Home » Drug Labels Acquire More Functionality to Improve Health Outcomes
Drug Labels Acquire More Functionality to Improve Health Outcomes
F.J. Quinn argues that the packaging on pharma products is a critical element of the makers’ marketing efforts. Pharma firms, he says, are increasingly updating labeling to make it more interactive with the public, especially in the wake of a new FDA guidance updating drug labeling rules.
Pharmaceutical Commerce
Pharmaceutical Commerce
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