Home » It’s the Message, Not the Medium: Managing FDA Promotional Compliance Beyond Traditional Media
It’s the Message, Not the Medium: Managing FDA Promotional Compliance Beyond Traditional Media
June 16, 2015
FDA oversight of pharmaceutical and device manufacturer promotional activities has taken on a new focus recently. While print and broadcast ads have previously been the primary targets of agency scrutiny, the FDA now is also examining manufacturers’ postings on websites and social media, such as Facebook and Twitter, along with presentations at medical meetings and promotional materials in booths at industry trade shows.