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Home » DTC Ads in FDA's Cross Hairs; Firms Changing Tone of Promotions
DTC Ads in FDA's Cross Hairs; Firms Changing Tone of Promotions
April 1, 2005
The FDA’s top official has reiterated his intention to more closely scrutinize pharmaceutical companies’ direct-to-consumer (DTC) advertising practices, as some firms already are moving to ensure their ads are more informative and balanced.