We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
Accept
Home » Grassroots Campaigns Can Help Repair Industry's Image, PR Execs Say
Grassroots Campaigns Can Help Repair Industry's Image, PR Execs Say
June 3, 2005
Public relations campaigns that demonstrate the value of medicines through the eyes of patients and rank-and-file drug firm employees can help repair the pharmaceutical industry’s negative reputation, communications executives say.