MMA's Cost Containment Provision May Limit DTC Ads, Advocates Say

Drug Industry Daily
KEYWORDS Advertising / Markets

The Medicare Modernization Act’s (MMA) requirement that the president notify Congress of rising Medicare expenses and introduce fast-track legislation to contain spending will likely force lawmakers to limit direct-to-consumer (DTC) marketing, consumer advocates say, citing the high cost of advertising and its effect on overall drug spending.

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