MSL PROGRAMS GROW IN POPULARITY OUTSIDE OF PHARMACEUTICALS
One contribution medical science liaison (MSL) programs have made to the healthcare
industry as a whole is creating a thought leader legacy beyond pharmaceutical
products and in other parts of the world, according to data from a recent study
by Cutting Edge Information and Medical Science Liaison Institute Interviewed
executives from non-pharmaceutical business units indicated making efforts to
establish MSL programs that identify and build relationships with thought leaders
in fields such as animal health and medical devices.