FDAnews Device Daily Bulletin

J&J: REINVENTING HOW IT INVENTS

April 11, 2006
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These days, managers at Johnson & Johnson are willing to look in some unusual places for inspiration. Last year a small unit within J&J's Ethicon Endo-Surgery tools business was brainstorming about how to design a better surgical clip. Business Week (http://www.businessweek.com/magazine/content/06_16/b3980081.htm)