FDAnews Drug Daily Bulletin

Pharma Blog Watch

July 6, 2006

Challenges to Proper Prescribing (DrugWonks)
"Do we want doctors to use all relevant information so that their recommendations can be as targeted, effective and safe as possible," writes blogger Peter Pitts, "Or do we want them to close their eyes and write the prescription?" In his entry, Pitts discusses the challenges to "patient-centric medicine" and a recent New York Times article about race and drug prescribing.

DTC Advertising and PhRMA (Eye on FDA)
In his entry, blogger Mark Senak writes about direct-to-consumer (DTC) advertising and PhRMA's recent reactions to it.