Home » Pfizer Seeks to Put Some Elvis Into Viagra’s Share of Voice
Pfizer Seeks to Put Some Elvis Into Viagra’s Share of Voice
Three years after the FDA yanked its “Wild Thing” ads off the air, Pfizer is again taking a playful approach with a Viagra TV spot riffing on the Elvis hit “Viva Las Vegas.” And this time, they got the agency’s OK in advance.
Medical Marketing & Media
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