J&J Markets Lenses Through Online Makeover

Johnson & Johnson (J&J) is marketing its Acuvue 2 Colours contact lenses with iMakeover, an online virtual makeover that gives users an idea of what they would look like with different colored contact lenses.

Visitors to the website can use this program by uploading their own photo and trying on different colored lenses, the company said.

Finally, users can save, download and print their iMakeover photo, along with a certificate for a free trial pair to take to their eye care professional.