New Report From Eularis Examines Pharmaceutical Sales Force Effectiveness

With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years. To address this alarming issue, Eularis announces the availability of its new report, “Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?”
California Newswire