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www.fdanews.com/articles/122309-industry-company-responsibility-unclear-in-use-of-social-media

Industry: Company Responsibility Unclear in Use of Social Media

November 18, 2009
Industry, trade groups and patient advocacy groups had one request for the FDA at a public hearing on the use of social media to promote medical products: Provide guidance, especially on corporate responsibility of third-party content. “User-generated content should not be treated the same as company-generated content,” Elizabeth Forminard, senior counsel at Johnson & Johnson, said at the public hearing. “It’s not promotional advertising or labeling, and there’s no regulatory basis to hold a company accountable for a third party.”
Devices & Diagnostics Letter