www.fdanews.com/articles/124019-less-sex-rock-n-roll-as-drugmakers-react-to-fda-tv-ad-scrutiny

Less Sex, Rock-n-Roll as Drugmakers React to FDA TV Ad Scrutiny

January 27, 2010

Sexual innuendo is being muted in TV ads for Pfizer Inc.’s erection pill Viagra as drugmakers react to added U.S. scrutiny of promotional campaigns for medicines.
BusinessWeek