Genentech Gears Up for ASCO, Pushing Data on Personalized Cancer Medicine

May 19, 2011
It’s the season for playoff-level intensity for a bunch of Big Pharma and biotech companies. They’re all psyched up, over the next two weeks, to show clinical trial results for their drugs at the annual extravaganza for cancer doctors, put on by the American Society of Clinical Oncology (ASCO).