France Tightens Reins on Drug Advertising Via New ‘Visa’ System

Drugmakers now need to get government approval in France before advertising their products to health professionals and the general public, thanks to a decree that took effect May 9. The change from a content verification system to the more stringent controls is part of a broader overhaul aimed at strengthening France’s oversight under the newly organized National Agency for the Safety of Medicines and Health Products.
International Pharmaceutical Regulatory Monitor