Device Industry Adopts Social Media, But Not Across the Board

Reviewing the results of a recently completed end-user study, it is clear that social technologies have made some inroads into the medical devices industry, as they have in the greater healthcare industry in general — but there is still a ways to go. The study, “2011 U.S. Social Media in the Medical Devices Industry,” was conducted by Frost & Sullivan. This article highlights some of the areas where social media is taking hold in healthcare.
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