www.fdanews.com/articles/150851-pharma-blog-watch
Pharma Blog Watch
November 7, 2012
Apps Apps Galore, but Maybe Too Many (World of DTC Marketing Blog)
With so many health apps on the market, are they being used? The answer to that, blogger Rich Meyer writes, is “it depends.” According to a new study though, most people stop using an app soon after downloading it. “I would suggest that any pharma company that is developing an app think long and hard at where that investment will be in three to six months,” Meyer writes. “Even though a lot of people download apps, a lot more could be deleting them because they just don’t meet their needs and wants.”
With so many health apps on the market, are they being used? The answer to that, blogger Rich Meyer writes, is “it depends.” According to a new study though, most people stop using an app soon after downloading it. “I would suggest that any pharma company that is developing an app think long and hard at where that investment will be in three to six months,” Meyer writes. “Even though a lot of people download apps, a lot more could be deleting them because they just don’t meet their needs and wants.”