www.fdanews.com/articles/152609-pharma-blog-watch
Pharma Blog Watch
January 23, 2013
DTC Marketing Has to Evolve (World of DTC Marketing Blog)
The former president of Pfizer R&D has suggested that one of the things pharma needs to do is drop TV ads, blogger Rich Meyer writes. “Pharma spends way too much of their dollars on TV ads and too little money on two-way marketing, primarily via digital channels,” he comments, adding. TV can do a great job of creating awareness but when it comes to deciding whether a patient is going to ask for an Rx, the web drives conversion. “DTC marketing can either change or we are going to see some drastic cuts across the board at a time when more people are going online to manage their health and learn about new treatment options.”
The former president of Pfizer R&D has suggested that one of the things pharma needs to do is drop TV ads, blogger Rich Meyer writes. “Pharma spends way too much of their dollars on TV ads and too little money on two-way marketing, primarily via digital channels,” he comments, adding. TV can do a great job of creating awareness but when it comes to deciding whether a patient is going to ask for an Rx, the web drives conversion. “DTC marketing can either change or we are going to see some drastic cuts across the board at a time when more people are going online to manage their health and learn about new treatment options.”