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www.fdanews.com/articles/156993-schafer-insurers-are-final-hurdle-for-medical-device-companies

Schafer: Insurers Are Final Hurdle for Medical Device Companies

July 12, 2013
Lee Schafer reports that even though a devicemaker may gain approval from the FDA, it may encounter an insurmountable hurdle in marketing its products: insurance companies that refuse to cover the device or the procedure in which it is used.
The Minneapolis StarTribune