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www.fdanews.com/articles/157297-how-do-you-design-a-medical-gadget-that-costs-95-percent-less-than-before

How Do You Design a Medical Gadget That Costs 95 Percent Less Than Before?

July 24, 2013
Most endoscopes consist primarily of a plastic tube with a camera on the end. Those devices cost up to $50,000, but San Francisco’s EvoCam has found a way to develop a similar device for only $2,500.
Wired.com