California Restricts Coupons and Discounts for Branded Drugs
California Gov. Jerry Brown signed a law that limits drugmakers from offering a coupon or other discount for a branded product if a cheaper generic is available.
The law applies to coupons, vouchers or refunds applicable to patient copayments, deductibles and other expenses. Exceptions include prior authorization of the branded drug from an insurer.
The drug industry opposed the bill.