Mexico Updates Electronic Advertising Recommendations

Mexico’s Federal Commission for Protection Against Sanitary Risks (COFEPRIS) has revised some of its guidelines for advertising medical devices via social media.

Device manufacturers should submit proposed advertising to the agency before it is launched online. The regulatory authority recommended that companies designate digital experts to help manage in-house and third-party content.

Earlier this year, COFEPRIS announced it would deregulate many of its lower-risk devices, enabling earlier market access. The move also allows the regulator to focus on enabling earlier access for innovative devices.