Australia Rolls Out New Advertising Regulations for Devices

Australia has updated its regulations on advertising for medical devices and the changes will take effect in January 2019.

The biggest change is that certain ads will no longer require pre-approval beginning in July 2020. However, sanctions and penalties will be much tougher for device manufacturers failing to comply with the new advertising code.

The Therapeutic Goods Administration said the broadened sanctions and penalties will complement the TGA’s education and compliance tools “to allow us to take a graduated approach to achieve advertising compliance.”