ASTRAZENECA SIGNS ON TO PHRMA GUIDELINES AS PART OF COMMITMENT TO RESPONSIBLE DTC ADVERTISING

AstraZeneca applauds PhRMA and fellow member companies for agreeing to voluntary direct- to-consumer advertising guidelines. This represents an important step in the Association's efforts to support the use of DTC as an invaluable educational tool. AstraZeneca fully supports the PhRMA guidelines and commits to applying both the letter and spirit of the guidelines in its advertising.

BioSpace (http://www.biospace.com/news_story.cfm?StoryID=20784320&full=1)