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DEVICE MAKER MARKETS TO WOMEN

September 21, 2005

A local medical device company has adopted the model of Tupperware parties to market its pelvic health products to women. American Medical Systems Holding Inc. aims to increase use of its devices by 40 percent in 2005. The problem is that people generally don't know much about pelvic health disorders -- such as urinary incontinence -- and are reluctant to talk about it. Rather than spend millions on an advertising campaign, AMS is taking more of a grass-roots approach with its "WomenShare" program.

The Minneapolis/St. Paul Business Journal (http://twincities.bizjournals.com/bizwomen/twincities/content/story.html?story_id=1165849)