BSD MEDICAL LAUNCHES CAMPAIGN TO TAKE ITS CANCER THERAPY TO PATIENTS

BSD Medical Corp. today announced it has retained Richter7, a full-service advertising and marketing firm as its marketing partner. The agency's initial focus will be the development and implementation of an Internet-specific awareness campaign, targeted towards cancer patients and caregivers. The campaign is slated to launch in April 2006. Richter7 has developed and implemented successful campaigns for medical device manufacturers such as Medtronic, Siemens, Stryker Howmedica and Biolase.
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