PHARMACEUTICAL, HEALTHCARE MARKETING OPPORTUNITIES WITHIN MULTICULTURAL MARKETS

With a rapidly changing patient population, the task before marketers goes way beyond providing in-language materials to ensure adequate adherence or compliance. Compelling cultural insights about these patients, their perceptions about various diseases, and approach to medications require retooling of traditional DTC or DTP campaigns.

PR Newswire (http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-03-2006/0004312999&EDATE=)