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www.fdanews.com/articles/85148-ryan-idirect-launches-pharma-practice-ryan-truehealth-bridges-marketer-consumer-divide

RYAN IDIRECT LAUNCHES PHARMA PRACTICE; RYAN TRUEHEALTH BRIDGES MARKETER-CONSUMER DIVIDE

March 9, 2006

Ryan iDirect, a division of DL Ryan Companies, today announced the launch of Ryan TrueHealth, a specialty practice dedicated to direct and interactive marketing for healthcare and pharmaceutical companies. Ryan TrueHealth will be led by Alfred O'Neill, who joined the agency last October and brings more than 20 years of marketing and pharmaceutical experience.
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