www.fdanews.com/articles/85148-ryan-idirect-launches-pharma-practice-ryan-truehealth-bridges-marketer-consumer-divide
RYAN IDIRECT LAUNCHES PHARMA PRACTICE; RYAN TRUEHEALTH BRIDGES MARKETER-CONSUMER DIVIDE
March 9, 2006
Ryan iDirect, a division of DL Ryan Companies, today announced the launch of
Ryan TrueHealth, a specialty practice dedicated to direct and interactive marketing
for healthcare and pharmaceutical companies. Ryan TrueHealth will be led by
Alfred O'Neill, who joined the agency last October and brings more than 20 years
of marketing and pharmaceutical experience.
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