Pharma Blog Watch

Generic Zoloft Development (Patent Baristas)
Late last week, Pfizer announced that it plans to introduce a generic version of its antidepressant Zoloft in the U.S. as soon as a rival generic hits the market. In her entry, blogger Karlyn Schnapp discusses the implications of this move.

PR vs. Marketing, Continued (Pharma Marketing Blog)
In his entry, blogger John Mack follows up on his June 27 "Marketing Disguised as PR" posting, commenting on the fact that there seem to be "no guiding principles" in pharma marketing and suggesting further regulation.