www.fdanews.com/articles/88108-pharma-blog-watch
Pharma Blog Watch
July 5, 2006
Challenges
to Proper Prescribing (DrugWonks)
"Do we want doctors to use all
relevant information so that their recommendations can be as targeted, effective
and safe as possible," writes blogger Peter Pitts, "Or do we want them
to close their eyes and write the prescription?" In his entry, Pitts discusses
the challenges to "patient-centric medicine" and a recent New York
Times article about race and drug prescribing.
DTC
Advertising and PhRMA (Eye on FDA)
In his entry, blogger Mark Senak
writes about direct-to-consumer (DTC) advertising and PhRMA's recent reactions
to it.