New Stars of TV: Brand Drugs

Look fast. Here comes another Eli Lilly and Co. drug on your favorite television show. When he feels his life is spinning out of control, TV mobster Tony Soprano reaches for Prozac, an antidepressant developed by Lilly. When trauma doctors on “ER” need to treat a heart patient, they shout for ReoPro, a blood-clot buster co-marketed by Lilly.
IndyStar.com